See more of Derek Lea's work here: http://www.dereklea.com/
Assignment #5: Lowbrow Art Guerrilla Ad Design
Create an advertisement design with a lowbrow art influence that can be marketed using guerrilla tactics. Guerrilla marketing uses creative, low-cost tactics to make a strong impression on the consumer. Explain what tactics you will use to showcase your work. Consider the context-- the environment in which you will place your advertisement it and the people you would like it to reach.
Your design for a product, company, or even a cause of your choice will be created in PhotoShop. Once you have created your design and decided how it will be showcased create an additional PhotoShop image of your design in its environment; for example, if it is a graffiti stencil meant to be spray painted on pavement, find or take a photograph of pavement and use layering and other PhotoShop tools and methods to superimpose the stencil onto the pavement. For this assignment you will need a few handmade textures as demonstrated in the studio and images you wish to use-- either personal photography or Internet images.
Goals:
• To work through the design processes of research, idea-development, visualization and execution through studio and computer practice
• To communicate an idea in a simple and effective manner
• To use the elements and principles of design to create an interesting design
• To incorporate text with symbolic imagery
• To understand guerrilla marketing tactics and figure out how to apply them using your design
• To use knowledge acquired in Photoshop for completing your design
• To use the Lowbrow art movement as an influence for your design
• To present well-crafted work in a clean and professional manner
Guidelines:
• Decide what it is you are trying to express about the product, company or cause
• Research and gather information and images that may help you
• Sketch your ideas in your notebook and prepare to present them to your peers
• Choose your strongest idea
• Polish and complete your advertisement design in Photoshop
• Create an additional PhotoShop Image using guerrilla marketing tactics to place your design in an effective environment that will allow you to reach the appropriate audience
• Print two copies of both your original design and the design in its intended environment in full color on letter size paper
One copy will be mounted in class for critique and the other will be placed in your portfolio
• Mount the two completed color pieces on black illustration board with 1 1/2" borders all around
• Place your name and the date at the top left corner and tape your description to the back of the mounted piece
•Save your work! A CD will be handed in at the end of the semester containing all of your coursework
• Post your projects to your blog
See the "Blog" topic on directions for posting
•Assignment must be completed for group critique by 3/19/09
Exercise:
Referencing the articles: "Guerrilla Art Versus Guerrilla Advertising: What's the Difference?", "Opinionist: Corporate Graffiti", and "Sony Draws Ire With PSP Graffiti", compile at least three reasons that:
A. Guerrilla advertising should be allowed.
B. Guerilla advertising should be stopped.
Assignment #6: Propaganda Poster Design
"Roosevelt presented a vision in which the American ideals of individual liberties were extended throughout the world...Eloquently, he appealed to Americans` most profound beliefs about freedom. (From Powers of Persuasion)"
President Roosevelt- "Four Freedoms"
"In the future days, which we seek to make secure, we look forward to a world founded upon
four essential human freedoms.
The first is freedom of speech and expression everywhere in the world.
The second is freedom of every person to worship God in his own way everywhere in the
world.
The third is freedom from want, which, translated into world terms, means economic
understandings which will secure to every nation a healthy peacetime life for its inhabitants
everywhere in the world.
The fourth is freedom from fear, which, translated into world terms, means a worldwide
reduction of armaments to such a point and in such a thorough fashion that no nation will be
in a position to commit an act of physical aggression against any neighbor anywhere in the
world. " (Roosevelt's speech can be found in its entirety here: http://www.americanrhetoric.com/speeches/fdrthefourfreedoms.htm)
Taking into consideration this speech regarding the "Four Freedoms" create a propaganda poster related to contemporary politics and/or social concerns. Combine text and image to create your poster. Choose a slogan from a portion of Roosevelt's speech and use it in your poster design such as:
•"None of us will be satisfied until the job is done"
•"Peace cannot be bought at the cost of other people's freedom"
•"Today's best is not good enough for tomorrow"
•"Our purpose and our pledge"
•"Putting patriotism ahead pocketbooks"
Approaching this assignment:
Begin with rough ideas and thumbnails. Develop a minimum of three ideas and a proposal of execution.
For group discussion on 3/31/09: Be prepared with thumbnails, explanations and plans of attack. From this discussion you will make a choice out of the three.
Begin with hands-on studio work such as: drawings, collage, various textures.
Come prepared with materials.
Computer Lab: Scan materials into the computer. Save each scan. Apply appropriate program (Illustrator or Photoshop) knowledge to your scans for the proper effects. Create layers in Photoshop. When your image is complete place it in Illustrator to add your slogan. Text is much clearer when printed from a vector-based program.
Goals
• To work through the design processes of research, idea-development, visualization and execution through studio and computer practice
• To communicate an idea in a simple and effective manner
• To use the elements and principles of design to create an interesting design
• To understand propaganda tactics and to apply them to your design
• To use knowledge acquired in Photoshop and Illustrator for completing your design
• To incorporate text with imagery using Photoshop and Illustrator
• To present well-crafted work in a clean and professional manner
Guidelines:
• Decide what idea you are trying to push using propaganda tactics
• Research and gather information and images that may help you
• Sketch your ideas in your notebook and prepare to present them to your peers on 3/31/09
• Choose your strongest idea
• Polish and complete your propaganda poster design in Photoshop
• Place your image into Illustrator and add your slogan or any other text wanted
• Print one full- color poster at 16" x 20" and one full-color letter size for your portfolio (Use Staples Copy and Print Center- order online and pick up at a nearby location http://www.staples.com/sbd/cre/programs/copyandprint/color_and_bw_copies.html
or neighborhood office supply store with copy and print center)
• The 16" x 20" poster will be hung in class for critique on 4/9/09
• Place your name and the date at the top left corner and tape your description to the back of your piece
•Save your work! A CD will be handed in at the end of the semester containing all of your coursework
• Post your projects to your blog
See the "Blog" topic on directions for posting
Exercise: Propaganda and Art
Due: 3/31/09
Find a piece of contemporary propaganda and discuss why it is propaganda, what tactics are used and how effective do you feel it is. Post your image and thoughts on your personal blog. Be prepared t share them with the class.
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